![]() ![]() What inspired that? Well, of course, there's the rockstar aesthetic. You have a distinct look with your red hair, eye makeup, and jewelry. ![]() I love that the internet gave independent artists like myself the opportunity to speak and inspire young people. How would you describe your relationship with the internet? I love the internet and what it has to offer. What's one thing you need in order to have a good day? Water. I like singing, "yeah, yeah, yeahs," all over the house. What's a typical day in the life of Mario Judah like? A lot of outbursts. The conversation, lightly edited and condensed for clarity, is below. Completely on-brand, he scheduled the interview for 10:00 p.m., long after the sun had set. When that deadline came and went, Judah dropped his own interpretation of a Whole Lotta Red single (complete with his own spin on the baby voice) called “Bih Yah.” Within 24 hours, it had 1.4 million views on YouTube and Judah’s face was all over everyone’s timelines.Īs Boi-1da put it, "Mario Judah the most entertaining MFer on the internet fr." To get a better feel for one of the most viral new artists on the planet, we set up a Zoom call with Judah this week. Using his newly discovered voice to scream into his phone every day, Judah warned Carti that he would "drop Whole Lotta Red for him" if Carti didn't release the album by Dec. Then, in a hilarious twist, Judah decided to put his own release plans on hold and devote his full attention to a singular mission: force Playboi Carti’s hand into releasing his long-anticipated album, Whole Lotta Red. Playing a short set at Rolling Loud's virtual festival on Halloween, he performed DaBaby’s hit song "Rockstar" without permission, and then laid on his back and screamed throughout "Die Very Rough." Memes ensued. Since then, Judah has shown an innate ability to go viral online. Within three months of its release, the music video racked up over 10 million plays on YouTube, spawned countless memes, and received praise from the likes of Trippie Redd and Lil Uzi Vert. Within weeks, the song caught the attention of management and production company One Room Media, who invited Judah to Maryland to shoot a video for it. Centered around Judah's powerful vocal delivery and off-the-wall lyrics ("I'm a big dog, big bear, n***a, I'm a lion/I'm the predator of the prey that is hiding") over a hard-hitting beat, it was primed for viral success. He recorded the song, titled it "Die Very Rough," and uploaded it to the internet. Now I wake up every morning, like, damn." It's like if you found a treasure or a cheat code in a video game that you didn't know was available. "Before that, I didn't know I could sing at all," he reveals. That's the day Mario Judah discovered his superpower. Using vibrato, he threw himself into a melody he had just written and bellowed, "Now it is time for you to die very rouuuuugh." He had played around with his voice in the past, trying to hit high notes, but on this day, he approached it differently. "I was down to the bottom."įeeling like he didn’t have anything to lose, Judah attempted to sing one day. Holed up at home in Atlanta during the pandemic, he was in a dark place. So, when a friend suggested he try writing hooks for artists to sing, he gave it a shot. After several months of trying, though, he didn’t find much success as a songwriter either. He had been making beats for years, but things weren’t working out like he planned. ![]() In early 2020, Mario Judah was going through it. ![]()
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